Extremist Dads, Back into Society: an ATHEIST Shoes Initiative
There's been so much divisive politics in the last year – Brexit, Trump, the rise of right-wing populism. But at Atheist Shoes, we want to bring people together again.
That's why we're proud to launch RODBIS (Rightwing Old Dads Back Into Society) – an initiative offering work placements to our isolated, politically extreme 70+ fathers, and helping them re-engage with the world-at-large.
Our fathers have been given key jobs at Atheist – packing shoes, answering customer emails, making lunchtime kebab runs – tasks designed to dispel the fear and paranoia cultivated by overexposure to cable TV and fake news.
Says Michael, 72, father of Atheist employee Peter: "I'm glad to get out of the house – I didn't have much to do for the last 5 years except watch Fox and retweet Trump. But now I'm meeting real people and I don't feel so angry or frightened any more".
Atheist's local Kreuzberg community have also benefitted from the arrival of so many pensioner dads. Says Hassan, owner of a local Lebanese Shawarma outlet: "They think I'm Turkish and they like to tell me how great a job Erdogan is doing...but that's fine... as long as they like my Falafel, I'm happy."
David concludes "It's been emotional. And we're all looking forward to Christmas again – hopefully our dads will have more to talk about than immigration and voter fraud."
If you think your politically-extreme dad would benefit from an internship with Atheist Shoes, please mail us for an application form, at hello@atheistberlin.com.
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