We don't believe in any god
We don't often think about religion or god(s). And we'd love to go about our lives without ever having to.
But it's hard not to be confronted with religion regularly and, usually, it's a depressing or infuriating experience, threatening the values we hold most dear, like independence, reason, love, enlightenment and freedom.
We think it's a good thing when atheists are open about their godlessness. And that's something we set out to encourage when we founded this business in 2012.
The number of atheists is rapidly growing and, after centuries of silence, isolation and passivity, we're finding each other, supporting each other and becoming more vocal and political - in areas from education to taxation, sexual freedom to gender equality.
It feels good to be increasingly "out" and together, but we've a long way to go.
Religious make-believe is so in-grained in our societies that we've grown used to being apathetic and deferential to it. It's only a good thing if we more openly declare ourselves and question it. And religion is so organised and weaponised to emotionally persuade... with its heroes, stories, symbols, rituals and community. As atheism grows more confident, it's naturally evolving its own version of these things.
Enter our humble, absurd and unnecessary symbolic contribution; a shoe.
All we know is shoes. But if ours can stimulate a conversation, or help someone to be more open about their atheism, then we're happy
Down the years we've been heartened to hear stories of our shoes stimulating connections. Mostly it's been customers finding each other and making friends with like-minded non-believers. But sometimes it's been about getting chatted up, or laid, or even married. And we've even heard stories of kids using our shoes to gently come out, as atheists, to their parents... thankfully these stories all had happy outcomes.
Jesus must be kicking himself he didn't think of shoes.
Note: half of our team live in Berlin, where roughly two thirds of the population are atheists. We probably take that for granted more often than not, and we're conscious there are places in the world where it's much more difficult to be an atheist. Strength and respect to any who find themselves in more atheist-unfriendly situations than ours.